Office of Strategic Marketing & Branding

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Harness the power of a unified brand.

Elevating the University of Illinois and connecting with our key audiences in powerful ways – those are the goals that drive everything we do at the Office of Strategic Marketing and Branding. Whether we’re creating data-driven marketing vehicles or collaborating with our colleagues across campus, we’re passionate about celebrating the U of I and our collective power.

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Ten ways to begin implementing the brand

If you haven’t had the bandwidth to really dig into the brand guidelines and begin to incorporate them, never fear! Here’s a list of 10 things you and/or your team can do to get started.

Follow us on Twitter

The Strategic Marketing and Branding Twitter account, @UofIMarketing, is focused on updating and supporting marketing and communications professionals across campus.