Messaging & copywriting
Leveraging an often-overlooked brand power: Integration
Integration. It’s one of our brand's seven I-words, and probably the one that’s least-often used. Maybe because it’s a word that makes us think of other words we’d rather use, like "interdisciplinary” and “collaboration.” But "integration” made the brand powers list because it represents a very important U of I characteristic – one that could be wonderfully illustrated by your unit’s programs, marketing assets, and stories.
Recent blog posts:
-
Design
High-fives: A quick look at 3 on-brand social graphics
-
Market research
How to use "appended data" for more insightful survey results
-
Design
Calling all U of I designers!
-
Messaging & copywriting
3 tips for writing homepage content that engages your audience
-
Market research
Why (and when) to leverage focus groups
-
All together now
Making your jobs easier with brand templates
Check it out!
Ten ways to begin implementing the brand
If you haven’t had the bandwidth to really dig into the brand guidelines and begin to incorporate them, never fear! Here’s a list of 10 things you and/or your team can do to get started.
Follow us on Twitter
The Strategic Marketing and Branding Twitter account, @UofIMarketing, is focused on updating and supporting marketing and communications professionals across campus.