Messaging & copywriting
3 tips for writing homepage content that engages your audience
If a marketing message doesn’t engage readers, is it really a message? Yes, this is a play on the “If a tree falls in the forest” quip. My adaptation might be a stretch, but the question still gets to the heart of what's vital in creating effective website content: Writing to engage our audiences is important because it's that engagement that allows our key messages to sink in. Simply including the information an audience might be seeking isn't enough.
Recent blog posts:
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Market research
Why (and when) to leverage focus groups
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All together now
Making your jobs easier with brand templates
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Video & photography
Add power with new animated logos
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Messaging & copywriting
Q&A with OVCDEI (part 2): Representation
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Messaging & copywriting
Q&A with OVCDEI: Thoughts on moving toward anti-racist marketing and communications
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Advertising & media
How to get the most out of your ad campaign (part 2)
Check it out!
Ten ways to begin implementing the brand
If you haven’t had the bandwidth to really dig into the brand guidelines and begin to incorporate them, never fear! Here’s a list of 10 things you and/or your team can do to get started.
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