Market research
Gathering more useful feedback about your website
I’m guessing that most of you who are reading my blog posts have developed or at least utilized email-deployed surveys as part of your job at the university. But have you also been looking at data from your website (or as I like to call it “the digital front door”) to understand the needs of your audiences?
Recent blog posts:
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Advertising & media
First party data (the most important party in town)
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Messaging & copywriting
Leveraging an often-overlooked brand power: Integration
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Design
High-fives: A quick look at 3 on-brand social graphics
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Market research
How to use "appended data" for more insightful survey results
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Design
Calling all U of I designers!
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Messaging & copywriting
3 tips for writing homepage content that engages your audience
Check it out!
Ten ways to begin implementing the brand
If you haven’t had the bandwidth to really dig into the brand guidelines and begin to incorporate them, never fear! Here’s a list of 10 things you and/or your team can do to get started.
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