Inspiration
Q&A with SCD: Creative problem-solving with design thinking (+ Post-its!)
I've been thinking a lot about the creative process lately. It's absolutely critical in marketing when it comes to engaging our audiences, yet when time is short it can be the first thing to go. I decided to ask two members of the Siebel Center for Design (SCD) team to share some insight on how we can all leverage design thinking principles in our process. Lisa Bralts (below left) is the Associate Director of Marketing, and Kendra Wieneke (right) is the Associate Director of Business Development and Advancement.
Recent blog posts:
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Inspiration
3 tips for creating a unit-level brand guide
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Market research
Taking cues from the language of your audience
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Design
On-brand Webtools skins are here
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All together now
Powerful Together: Promoting the March 7 IlliniFest
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Brand strategy
Understanding our unit identity strategy
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Design
Communicating unit identity without a wordmark
Check it out!
Ten ways to begin implementing the brand
If you haven’t had the bandwidth to really dig into the brand guidelines and begin to incorporate them, never fear! Here’s a list of 10 things you and/or your team can do to get started.
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