Messaging & copywriting
Q&A with OVCDEI (part 2): Representation
Opportunities for campus marcom professionals to begin moving toward anti-racist marketing and communications are the focus of my first conversation with Ross Wantland of the Office of the Vice Chancellor for Diversity, Equity & Inclusion (OVCDEI). In this followup post, Ross shares guidance about representation – in both storytelling and photography.
Recent blog posts:
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Messaging & copywriting
Q&A with OVCDEI: Thoughts on moving toward anti-racist marketing and communications
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Advertising & media
How to get the most out of your ad campaign (part 2)
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Advertising & media
How to get the most out of your ad campaign (part 1)
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Messaging & copywriting
What Luke Skywalker and Yoda have to do with marketing
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Brand strategy
The 15-minute persona exercise
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Video & photography
Using testimonials to create compelling videos
Check it out!
Ten ways to begin implementing the brand
If you haven’t had the bandwidth to really dig into the brand guidelines and begin to incorporate them, never fear! Here’s a list of 10 things you and/or your team can do to get started.
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The Strategic Marketing and Branding Twitter account, @UofIMarketing, is focused on updating and supporting marketing and communications professionals across campus.