Market research
Tips for reducing respondent fatigue
It’s back-to-school season! Soon our students will be making their way back to campus, thanks to all the work the university has done to make this possible. As we celebrate the return of students, it’s also a good time to start considering how to respectfully access their valuable feedback.
Recent blog posts:
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Market research
Gathering more useful feedback about your website
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Advertising & media
First party data (the most important party in town)
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Messaging & copywriting
Leveraging an often-overlooked brand power: Integration
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Design
High-fives: A quick look at 3 on-brand social graphics
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Market research
How to use "appended data" for more insightful survey results
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Design
Calling all U of I designers!
Check it out!
Ten ways to begin implementing the brand
If you haven’t had the bandwidth to really dig into the brand guidelines and begin to incorporate them, never fear! Here’s a list of 10 things you and/or your team can do to get started.
Follow us on Twitter
The Strategic Marketing and Branding Twitter account, @UofIMarketing, is focused on updating and supporting marketing and communications professionals across campus.