We’re excited to collaborate with you.
That’s right — collaborate. We’re not the Brand Police, and we won’t be administering any exams on the contents of the brand guidelines. We’re here for you.
We’re here to provide design tools, copywriting tips and strategies for reaching your audience. To help you get the biggest bang for your buck with media buys. To share, interpret and leverage market research. If you want to bounce ideas off someone, learn a new technique, ask for feedback or celebrate a big marketing win, we’re here.
In other words, we’re here to make your job easier, and to make all of our work more effective.
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Together we exist to:
- Create an overall brand for our university, with flexibility for individual units
- Create clear visual identity and messaging guidelines that lead to greater consistency and brand recognition
- Offer campus-wide training in marketing communications
- Conduct market research to provide greater understanding and insights of target audiences
- Guide campus units in developing marketing strategies focused on their target audience and on what the unit offers that audience (ie: programs, services, opportunities)
- Encourage collaboration and partnerships across campus to increase awareness, exposure and strength of everyone’s marketing initiatives
Questions?
Contact the marketing and brand team at marketing@illinois.edu with questions you may have or visit the Blog, for the most up-to-date answers to your questions about implementing the Illinois brand.