Office of Strategic Marketing and Branding

Brand strategyBrand messagingDesignTools & resourcesAbout usBlog

Blog

October 2020

  • Q & A with Fred Zwicky: Telling stories with photography

    As part of a new blog post series we’re starting, where members of the Strategic Marketing and Branding team ask experts across campus to share their insights, I asked Senior Photographer Fred Zwicky some questions about his impressive skills in capturing stories with still photography. He’s packed lots of practical tips into his answers, so […]
  • How to flip the script on the dreaded budget question

    “What’s your budget?" If you’ve ever bought a car or dealt with sales people pitching you a service, you’ve heard this question. Most of the time it’s probably the last question, thrown in at the end of a nice informational meeting, along with some random nonsense talk around “customization to fit your needs.”  If they […]
  • What's in a name (or a wordmark)?

    What’s in a name? It’s a good question – one that we’ve been thinking about a lot in the Office of Strategic Marketing & Branding (SMB), particularly in the context of wordmarks and how to convey the identity of secondary units. If you used to have a wordmark but now don’t under the new brand […]
  • How to use Google Tag Manager

    If you’re just using the out-of-the-box tools on Google Analytics you’re missing out on most of the value gleaned from analyzing activity on your website. Google Tag Manager allows you to easily track things like button clicks, form submissions, scroll depth, video plays, and so much more without having to bother your developer. This is […]
  • Creating on-brand design in three easy steps

    Since releasing the campus-wide brand standards in July, our team has been working hard to improve and expand the guidance and resources available through our website. We know there are still some areas that could use additional clarity. I want to take a minute to share how designers can apply our current standards to create […]