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January 2021

  • Understanding our unit identity strategy

    Where’s my wordmark?? It’s a question we’ve heard many variations of in the past six months, and for good reason. We realize the shift is not a small one, but it is an important part of our brand strategy. In January we led a workshop on the topic. This blog post draws from that workshop, […]
  • Communicating unit identity without a wordmark

    Whether or not you have a wordmark, the new brand standards encourage everyone, when possible, to buck the formality of wordmark in favor of a clear, more flexible layout that allows you to communicate more about your unit than its name. Here are some ways you can leverage a combination of on-brand design and messaging […]
  • Getting to know your audiences better

    You know your audience – you probably spend a lot of time thinking about them, working to reach them, and strategizing about how to trigger them into action. But do you know your audience as well as you think you do?  Think about your primary audience for a moment. Can you describe them in specific […]
  • Evolving the brand for new audiences

    Have you seen the new Power of I media campaign that went live the first week of January? If so, you probably noticed a shift: This campaign was developed to target audiences beyond prospective students. The images below are a couple of examples of the new assets. Toward the end of 2020, our team began […]