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February 2021

  • Q&A with SCD: Creative problem-solving with design thinking (+ Post-its!)

    I’ve been thinking a lot about the creative process lately. It’s absolutely critical in marketing when it comes to engaging our audiences, yet when time is short it can be the first thing to go. I decided to ask two members of the Siebel Center for Design (SCD) team to share some insight on how […]
  • 3 tips for creating a unit-level brand guide

    If you’re looking for inspiration for how to take our campus-wide brand guidelines and customize them for your unit, LAS has recently published a great page of “Guides, materials, and resources for LAS communicators” on their website. Even if your unit is much smaller than LAS, I think there are good ideas you could adapt […]
  • Taking cues from the language of your audience

    Do you know how your audience thinks, why they choose one major or program over another, and what words and phrases they use when talking about their desire to continue their education? This is the type of information that surfaced in a recent project with the College of Media, and it’s exactly what’s needed to […]
  • On-brand Webtools skins are here

    You may have seen an email about a week ago from Web Services, announcing the release of two new Webtools skins that incorporate our campus-wide brand standards. Take a look at the basic instructions for the skin here, and feel free to reach out to Web Services if you have any questions or issues using […]
  • Powerful Together: Promoting the March 7 IlliniFest

    Weeks and months in the making, our first-ever virtual IlliniFest is almost here. On March 7, at 7:00 pm, alumni and others will tune into YouTube from locations near and far to reconnect with the university that helped shape who they are as humans. It’s a powerful connection that pays forward for generations, in a […]