Writers know that any story can be told in 10 or more ways just by leveraging different hooks, perspectives, and storytelling frameworks. And when you frame stories to engage your audience, they can be incredible marketing tools. One way to achieve that level of engagement is to start by asking yourself this question: "Who’s the […]

In an ideal world, we would have a target persona for each audience and project we work on. In the real world, this hardly ever happens. We all know how it goes: We’ve got five different projects we’re working on, no time to finish what we have, and another one gets thrown on our plate that […]

When it comes to social media marketing, video is king. Most of us are visual learners (around 65% of the population, according to Social Science Research Network), so videos are a great way to get your messages across. One trap I see many brands fall into is creating videos that feel scripted or inauthentic. At […]

You’ve probably heard some talk around campus about this DSP. What the heck is this thing? And why in the world should you care?    First the boring part – explaining what a DSP is. A DSP is a Demand-Side-Platform, which in essence is a form of software used by us advertisers to place all different kinds of […]

After last week’s conversation with Lisa Bralts and Kendra Wieneke (members of the Siebel Center for Design team), they put together four simple tips to help marcom professionals on campus dip our toes into design thinking. Here’s to better creativity, problem solving, and deliverables! 1. Start at the end (user). At the outset of a project, consider […]