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June 2021

  • Gathering more useful feedback about your website

    I’m guessing that most of you who are reading my blog posts have developed or at least utilized email-deployed surveys as part of your job at the university. But have you also been looking at data from your website (or as I like to call it “the digital front door”) to understand the needs of […]
  • First party data (the most important party in town)

    About every five minutes, a new article comes out talking about the demise of cookies – the kind that contain data, not chocolate chips. With the demise of cookies comes the end of ad tracking, retargeting, and behavioral/locational targeting as we know it. For many of us, this is like a giant meteor hurtling toward the […]
  • Leveraging an often-overlooked brand power: Integration

    Integration. It’s one of our brand’s seven I-words, and probably the one that’s least-often used. Maybe because it’s a word that makes us think of other words we’d rather use, like "interdisciplinary” and “collaboration.” But "integration” made the brand powers list because it represents a very important U of I characteristic – one that could […]