Do you want to increase the chances for success from your next story, video, or other message?  Then learn how to engage your audience. “Engaged audiences” is a common term, but what does it mean?  To engage is “to attract or please; to secure for an action.”  When your readers, viewers, and listeners are attracted […]

A few months ago, SMB surveyed campus designers to learn if our current typography standards were meeting their needs and to understand how the various brand fonts were being used. For the most part, the feedback we got was very positive. However, we did uncover a couple of typefaces that were underperforming and should be […]