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Eric Minor

  • Making your jobs easier with brand templates

    The Office of Strategic Marketing & Branding exists, in part, to help campus marketers’ and communicators’ jobs to be a bit easier. We understand that you have a lot to do, no matter how large or small your team may be.  One of the ways that we will be looking to help in the coming […]
  • A Top 10 list for 2020

    With the winter holidays right around the corner, this is the perfect time to reflect on the best parts of the past year, in spite of the challenges we’ve all faced. At UIUC we’ve had much to celebrate as a campus community. On a unit level, here are the top 10 things we’re celebrating in […]
  • A free, on-brand WordPress theme makes it easier to share your content

    You’ve probably heard the saying that the journey is more important than the destination. In the case of the on-brand WordPress theme that was recently created, I would say that the journey has been at least as important as the destination, because they’re both pretty exciting. I’ll start by defining the destination: Creating on-brand, easy-to-use […]
  • Using stories as powerful marketing tools

    There’s a lot of talk about “story” when it comes to marketing. Just Google it and you’ll see what I’m talking about. But using stories as part of a marketing strategy is more than a trend.  Stories are important because they allow us to connect with our audiences in ways that spark emotion. Anyone who […]
  • Tips for defining your target market

    Who are you hoping to reach with your messages? The first thoughts that come to mind are usually broad categories like “alumni,” “millennials” or “Illinois residents.” But it’s important to get even more detailed about your audience. The more clearly you define your target group, the better you can understand how – and where – […]
  • A branded house, not a house of brands

    Like thousands of people this spring who were staying home and staying safe, I watched all 10 episodes of the Michael Jordan documentary “Last Dance.” One of the things that stood out to me was how Jordan’s team often lost when he was playing like an independent star. It didn’t matter how great he was. […]