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Scott Anderson

  • Powerful Together: Promoting the March 7 IlliniFest

    Weeks and months in the making, our first-ever virtual IlliniFest is almost here. On March 7, at 7:00 pm, alumni and others will tune into YouTube from locations near and far to reconnect with the university that helped shape who they are as humans. It’s a powerful connection that pays forward for generations, in a […]
  • Planning an IlliniFest that highlights both diversity & unity

    Since joining the Office of Strategic Marketing & Branding and starting my listening tour over the past month, I’ve heard a lot about both diversity and unity at the University of Illinois. Our campus draws strength from bringing together people from all backgrounds and providing them opportunities to thrive. Our individuality actually binds us together. […]
  • Look beyond the target

    Sometimes to hit the target, you need to look beyond it. It’s a counter-intuitive concept that can have important implications for marketers and communicators. Let me share a personal example to illustrate this idea. About a year ago, my son was in the process of deciding where to attend college. For months during his senior […]