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Content over commercials

August 13, 2020
Advertising & media

Advances in technology and media have brought on significant changes in consumer behavior and content consumption. To successfully market and advertise in the current media landscape, you need to be in the business of content-production, not ad-production. Using the term "content" serves as a reminder that you are creating something people should want to consume. Watch my short video post to learn more about what makes great advertising content.