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  • Q&A with SCD: Creative problem-solving with design thinking (+ Post-its!)

    I’ve been thinking a lot about the creative process lately. It’s absolutely critical in marketing when it comes to engaging our audiences, yet when time is short it can be the first thing to go. I decided to ask two members of the Siebel Center for Design (SCD) team to share some insight on how […]
  • 3 tips for creating a unit-level brand guide

    If you’re looking for inspiration for how to take our campus-wide brand guidelines and customize them for your unit, LAS has recently published a great page of “Guides, materials, and resources for LAS communicators” on their website. Even if your unit is much smaller than LAS, I think there are good ideas you could adapt […]
  • Taking cues from the language of your audience

    Do you know how your audience thinks, why they choose one major or program over another, and what words and phrases they use when talking about their desire to continue their education? This is the type of information that surfaced in a recent project with the College of Media, and it’s exactly what’s needed to […]
  • On-brand Webtools skins are here

    You may have seen an email about a week ago from Web Services, announcing the release of two new Webtools skins that incorporate our campus-wide brand standards. Take a look at the basic instructions for the skin here, and feel free to reach out to Web Services if you have any questions or issues using […]
  • Powerful Together: Promoting the March 7 IlliniFest

    Weeks and months in the making, our first-ever virtual IlliniFest is almost here. On March 7, at 7:00 pm, alumni and others will tune into YouTube from locations near and far to reconnect with the university that helped shape who they are as humans. It’s a powerful connection that pays forward for generations, in a […]
  • Understanding our unit identity strategy

    Where’s my wordmark?? It’s a question we’ve heard many variations of in the past six months, and for good reason. We realize the shift is not a small one, but it is an important part of our brand strategy. In January we led a workshop on the topic. This blog post draws from that workshop, […]
  • Communicating unit identity without a wordmark

    Whether or not you have a wordmark, the new brand standards encourage everyone, when possible, to buck the formality of wordmark in favor of a clear, more flexible layout that allows you to communicate more about your unit than its name. Here are some ways you can leverage a combination of on-brand design and messaging […]
  • Getting to know your audiences better

    You know your audience – you probably spend a lot of time thinking about them, working to reach them, and strategizing about how to trigger them into action. But do you know your audience as well as you think you do?  Think about your primary audience for a moment. Can you describe them in specific […]
  • Evolving the brand for new audiences

    Have you seen the new Power of I media campaign that went live the first week of January? If so, you probably noticed a shift: This campaign was developed to target audiences beyond prospective students. The images below are a couple of examples of the new assets. Toward the end of 2020, our team began […]
  • Planning an IlliniFest that highlights both diversity & unity

    Since joining the Office of Strategic Marketing & Branding and starting my listening tour over the past month, I’ve heard a lot about both diversity and unity at the University of Illinois. Our campus draws strength from bringing together people from all backgrounds and providing them opportunities to thrive. Our individuality actually binds us together. […]