Office of Strategic Marketing and Branding

Brand strategyBrand messagingDesignTools & resourcesAbout usBlog
blog

Jeff Sylvester

I’m here to… create a unified market research program that will fuel data-driven decisions at UIUC.

A few things I have lots of experience in include… qualitative and quantitative research; visitor journey mapping; creating reports that provide strategic recommendations; and getting data deeper and wider across organizations.

Outside of work I love… cooking, off-road mountain bike riding, playing card games, and collecting fresh bruises on the roller derby track.