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How to use Google Tag Manager

October 13, 2020
Advertising & media

If you’re just using the out-of-the-box tools on Google Analytics you’re missing out on most of the value gleaned from analyzing activity on your website. Google Tag Manager allows you to easily track things like button clicks, form submissions, scroll depth, video plays, and so much more without having to bother your developer. This is a 30,000 ft flyover of how to use this powerful tool.