Office of Strategic Marketing & Branding

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The Design section focuses on the visual identity of our brand, and how the design elements are rooted in the overall brand strategy.

Humans are driven by sight in both conscious and subconscious ways. Our visual identity leverages our essential assets along with fresh solutions that help us consistently look like us, no matter where our audiences may encounter us. This section also includes ways to customize aspects of the brand look and feel for your particular unit and audiences.

Contents:

  1. Visual identity marks

    1. Logo
    2. Unit wordmarks
  2. Design tools

    1. Color
    2. Typography
    3. Iconography
  3. Design style

    1. Graphics
    2. Photo treatments
  4. Through the lens

    1. Photography
    2. Video
  5. Putting it together in practice