Office of Strategic Marketing & Branding

Main Menu






A consistent, easily-identifiable color palette is a key ingredient for every major brand around the world.

Our Illini Orange and Illini Blue colors have been carefully chosen with accessibility (both for print and web) and differentiation in mind. While most non-designers in the world will simply see orange and blue, lots of testing, tweaking and strategic thought led to this specific palette.

The strategy for the new visual identity involves leaning more heavily into orange – the color that most differentiates us from competing universities. Together, the combination of Illini Orange and Illini Blue should make up 75-85 percent visual prominence, in terms of color use on a given piece.

The supporting palette of colors were chosen to work well with the primary Illini Orange and Illini Blue, without competing with them. Supporting colors offer design flexibility and usability (especially on web applications), while maintaining an overall look that reads orange and blue. Using any colors other than the those chosen for the brand palette detracts from the brand consistency we need to establish.

  • Illini Orange

    PMS
    2026C
    CMYK
    0/80/90/0
    RGB
    255/85/46
    HEX
    #FF552E
    • Altgeld #DD3403
  • Illini Blue

    PMS
    2767
    CMYK
    100/90/10/50
    RGB
    19/41/75
    HEX
    #13294B
  • Alma Mater

    PMS
    661C
    CMYK
    100/85/15/7
    RGB
    30/56/119
    HEX
    #1E3877
    • #4D69A0
    • #849BC1
    • #AFC7DB
  • Industrial Blue

    PMS
    285C
    CMYK
    90/48/0/0
    RGB
    29/88/167
    HEX
    #1D58A7
    • #5783BC
    • #90AED5
    • #CAD9EF
  • Arches Blue

    PMS
    298C
    CMYK
    70/5/2/0
    RGB
    0/159/212
    HEX
    #009FD4
    • #7FC3E1
    • #A6D7EB
    • #D2EBF5
  • Cloud

    PMS
    COOL GRAY 1C
    CMYK
    3/2/2/1
    RGB
    248/250/252
    HEX
    #F8FAFC
    • #E8E9EB
    • #DDDEDE
    • #D2D2D2
  • Heritage Orange

    PMS
    715C
    CMYK
    0/57/94/00
    RGB
    245/130/30
    HEX
    #F5821E
    • #E56E15
    • #CE5E11
    • #B74D04

Color accessibility on the web

Accessible content is not just “nice to have,” it is a baseline requirement for everything we create. We adhere to WCAG AA standards for all of our online communications.

To make choosing accessible colors easy, we have created this chart showing the accessible and non-accessible combinations of our primary and secondary color pallets as applied to large text (18pt and larger, 14pt bold and larger), small text (17.9pt and smaller, 13.9pt bold and smaller) and graphic elements.

Color combinations and accessibility chart