Office of Strategic Marketing & Branding

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Design

Bringing it all together

All of the graphic elements, photography styles, logo use, color palette, typography and brand messaging (The Power of I and use of brand powers) are meant to work together in ways that allow for individual expression from unit to unit, while maintaining an overall consistent visual style and strategic messaging.

Design mockup of brand elements working together
  1. Primary color-way block-I logo; SuperFly font used for the brand power (Impact); brand message payoff (That’s the Power of I.) in Source Sans Pro (with serif added to capital I); “hero” style photo; gradient photo treatment; Illini fingerprint graphic overlay.
  2. “Hero” style photo; SuperFly font used for brand power (Individuality); brand message payoff (That’s the Power of I.) in Source Sans Pro (with serif added to capital I); blue block-I logo outlined in white; gradient photo treatment; word cloud graphic overlay; primary academic unit wordmark on envelop.
  3. Block-I logo in secondary color-way; brand message (The Power of I) and unit name in Source Sans Pro; gradient photo treatment on hero shot.
  4. Blue block-I logo outlined in white; word cloud graphic overlay; gradient photo treatment; “hero” style photo with gradient map; SuperFly font used to emphasize a key word in the message; brand message payoff (That’s the Power of I.) in Source Sans Pro (with serif added to capital I); university wordmark on back of postcard.
  5. Illini Orange button; university block-I logo; primary academic unit name incorporating SuperFly font.
  6. Web header standard; “hero” style photo with dual-tone gradient map; on-brand messaging.