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Reducing the number of different wordmarks being used across campus is an important part of our strategy to reinforce the singular brand that belongs to all of us.

As a result, only primary academic entities get wordmarks. Secondary and tertiary entities (ie: departments, offices and programs) should use their primary unit’s wordmark and highlight their specific entity in text, such as headlines and marketing copy.

Primary academic entity unit wordmark

Removing unit names from the lockup with the logo also supports our efforts to establish the block I as the U of I logo.

In other words, a unit’s “logo” is not the unit name plus the block I, but the block I itself. We are one university and we all share one logo.

This strategy will build a powerful, singular brand for the university, while freeing up unit communicators to do what they can do best – know their audiences and market the benefits of their programs to them.

For specific guidance on accessing and using your unit wordmark, contact your CCO.

Example of removing unit name from the lockup, with the Block I logo used separately

This marketing funnel shows how our audiences progress in their knowledge of the university and/or your specific unit. As a person becomes more familiar with your unit, the branding elements are pared down.

Marketing funnel: highlighting awareness and knowledge Awareness and knowledge

Communications must include:

  1. Block I logo
  2. “University of Illinois Urbana-Champaign” wordmark
  3. Unit name

Marketing funnel: highlighting favorability, consideration and action Favorability, consideration and action

Communications must include:

  1. Block I logo
  2. Unit name

Marketing funnel: highlighting internal audiences Internal Audiences

Communications must include:

  1. Block I logo
  2. Unit name