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When you need to include general, strategic messaging about the university in your marketing pieces, it doesn’t always make sense to spend time starting from scratch.

Here are some on-brand, multi-purpose messages that can be used as you see fit, whether you’re creating website content, an advancement campaign piece, a branded environment or a digital ad.

In some cases, there are opportunities to tailor the statement and insert your unit name. For example, in E, below, you may choose to swap in different I-words, and/or you could add your unit name after the word “we”.

A. One sentence (16 words):

We are a catalyst for people driven to change the world through learning, discovery and innovation.

B. One sentence (30 words):

Since its founding in 1867, the University of Illinois at Urbana-Champaign has been a leader in developing learning experiences that transform students, and producing innovative research that impacts the world.

C. Two sentences (58 words):

Since its founding in 1867, the University of Illinois at Urbana-Champaign has been a leader in developing learning experiences that transform students, and producing innovative research that impacts the world. The Power of I is embodied by each member of the U of I family, which includes nearly 50,000 students and more than 470,000 living alumni.

D. ~100-word followup paragraphs to add detail to B or C, above:

With its land-grant heritage as a foundation, the U of I has a long history of public engagement and social impact. These responsibilities continue to permeate our classrooms and drive our research and outreach today.

Fostering a culture of innovation – one that inspires and propagates creativity, discovery and ingenuity – is also at the core of our identity. Our faculty have been awarded Nobel Prizes, Pulitzer Prizes, and the Fields Medal in Mathematics. The success of our faculty is matched by that of our alumni: 11 are Nobel Laureates and another 18 have won Pulitzer Prizes.

E. Defining the Power of I (38 words)

Innovation. Impact. Integration. They’ve been at the heart of the University of Illinois at Urbana-Champaign for more than 150 years. And they’re at the heart of how we tackle the world’s problems, today. That’s the Power of I.

F. Defining the Power of I (74 words)

What is the Power of I? It’s the power of great minds at the University of Illinois at Urbana-Champaign, joining forces to confront new challenges with compassion, ingenuity and determination. It’s the power of visionaries who know how to turn big ideas into practical solutions that impact people’s lives. And the Power of I is the power within you – to use your individual strengths and bravely step forward to make a difference in the world.