Office of Strategic Marketing & Branding

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University Logos

Our unifying logo, the block-I, and the university wordmark and limited use marks are available here.

Graphic elements

Graphics such as a university-branded word cloud and the “Illini fingerprint” pattern can be used alone or as overlays.

Icon Set

A new custom icon set (in solid, outlined and two-toned styles) creates a more consistent user experience on websites across campus.

Photo Treatments

Use branded photo treatments such as gradients and gradient maps to create space for text overlays and emphasize Illini colors.

Typography

Our open-source family of four fonts provide design flexibility, brand consistency and legibility in a variety of formats.

Unit wordmarks

At this time, unit wordmarks for primary academic units only are available here.

Design templates

Use a variety of templates for banners, postcards and other materials, which can be customized for your unit.

Web hero images

Establish the university-wide brand on your website with ready-to-use hero images that allow you swap in your own image and text.

Adobe Color Palettes

Install the official primary and secondary colors you’ll need to stay on brand.