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Brand strategy

The Brand Strategy section will help everyone who cares about marketing the university to understand the foundational thinking behind every other section of the brand guide.

The strategy, which will continue to develop as we all work together across campus, provides a foundation for the external expressions of our brand identity: messaging, design, web, photography and videography.

It’s helpful to think of brand strategy as an internal process that involves uncovering our shared identity as a university. In order for our brand to be supported by our actions as well as our words, the strategy should guide everyone across campus in embodying these core values.