Reducing the number of different wordmarks being used across campus is an important part of our strategy to reinforce the singular brand that belongs to all of us.
As a result, only primary academic entities get wordmarks. Secondary and tertiary entities (ie: departments, offices and programs) should use their primary unit’s wordmark and highlight their specific entity in text, such as headlines and marketing copy.
Removing unit names from the lockup with the logo also supports our efforts to establish the block I as the U of I logo.
In other words, a unit’s “logo” is not the unit name plus the block I, but the block I itself. We are one university and we all share one logo.
This strategy will build a powerful, singular brand for the university, while freeing up unit communicators to do what they can do best – know their audiences and market the benefits of their programs to them.
For specific guidance on accessing and using your unit wordmark, contact your CCO.
This marketing funnel shows how our audiences progress in their knowledge of the university and/or your specific unit. As a person becomes more familiar with your unit, the branding elements are pared down.
Awareness and knowledge
Communications must include:
- Block I logo
- “University of Illinois Urbana-Champaign” wordmark
- Unit name
Favorability, consideration and action
Communications must include:
- Block I logo
- Unit name
Internal Audiences
Communications must include:
- Block I logo
- Unit name
